Smarter Online Business Podcast
Simplifying the tech, advancing your website, one conversation at a time!
Most online business owners waste time, money and energy trying to figure out the best net step with their website.
I’m a 20+ year veteran in eCommerce and building websites and I guide other business owners on their best next steps.
If you want to learn from me, simply tune into my podcast below, drop us an email to see how we can help or book a discovery call!
There are only so many hours in the day, especially for business owners and entrepreneurs.
Our listeners save time and money learning easy step-by-step actions to improve their website, SEO, Marketing and More! Even if our listeners don’t want to completely DIY their website, our information makes them more knowledgeable so they can ask the right questions and use effective tactics with their developer.
Click below to subscribe to our show using your favorite podcast app!
Recent Episode Show Notes
-
What to Know Before You Hand Over the Keys to Your Website
I’ve seen it too many times: A business owner hires someone cheap to fix their site or “just update a plugin,” and everything breaks. Or worse? They get hacked—because the person they trusted didn’t follow secure practices. In this episode, I’m pulling back the curtain on what really happens when you hand your website over…
-
Top 3 Signs you are Ready for a Rebrand
Is your brand holding you back from your next level of growth… and you don’t even realize it? If your brand visuals feel a little disconnected from the business you’re becoming—that’s a sign it’s time to evolve. Today, I’m joined by Maria Platusic—award-winning brand strategist, designer, and messaging expert—who’s here to break down the top…
-
How to Guide Visitors from Hello to Heck Yes
Most websites are designed like digital brochures. Pretty. Informative. Full of stuff. But not persuasive. If your visitors have to figure out where to go or what to do next, you’re losing them. In today’s episode, I’m showing you how to create conversion paths — intentional flows through your site that guide people from “hello”…
-
Homepage Mistakes That Are Quietly Repelling Your Best Clients
Your homepage is often the first impression your business makes. But here’s the truth: most homepages are quietly repelling the very people you want to work with. In today’s episode, I’m walking you through the most common homepage mistakes I see (even on beautiful, modern websites)… and how to fix them. We’ll cover design, copy,…
-
The Three Navigation Elements That Can Make or Break Your Website
Just because a website can have breadcrumbs, dropdowns, and sidebars…Doesn’t mean it should. In today’s episode, we’re talking about three of the most overused—and often misunderstood—website elements: breadcrumbs, submenus, and sidebars. (And what they are if you are clueless!) I’ll walk you through when they help, when they hurt, and how to decide what your…
-
Finding Your Voice: From Blinking Cursor to Compelling Copy
Have you ever stared at a blinking cursor, knowing what you want to say… but not quite sure how to say it in a way that actually connects with your audience? Today’s episode is packed with gold, especially if you’ve ever wondered how to make your copy feel more you—more clear, more compelling, and more…
