Have you ever opened the Facebook Ads dashboard and your eyes glazed over?
It can feel overwhelming, expensive, and like you need a degree in digital advertising just to get started.
But today’s guest is here to change that.
I’m talking with Leo Tabibzadegan—an ad strategist, course launch expert, and all-around marketing simplifier.
He’s helped course creators and coaches generate 6- and 7-figure launches using a straightforward ad strategy that works—even if you’re brand new to ads and short on time.
In this episode, Leo breaks down:
- The one ad you should start with
- How to avoid the biggest ad mistakes entrepreneurs make
- And how AI can make ad creation faster and easier—even if writing copy isn’t your thing
PLUS, we talk about how you can practice this strategy without even spending a dollar—by using free Reels to test your hooks and messaging before ever running a paid campaign.
This one is gold if you’re ad-curious but ad-nervous.
Let’s Recap: Run Winning Facebook Ads Without a PhD in Advertising
Ads Are an Attention Engine, Not a Sales Machine
Facebook ads feel like a maze when dashboards scream jargon and every click seems to cost money. In this conversation, Leo Tabibzadegan reframes the real problem: ads are not your sales vehicle, they are your attention engine.
Most entrepreneurs fail with ads because they expect a cold audience to buy immediately. When the first campaign underperforms, they assume ads “don’t work” and quit. Leo’s perspective is both strategic and human. Ads require a marathon mindset, not a sprint. The goal is to earn attention, build trust, and guide people into a nurturing journey rather than forcing an instant sale.
That starts with committing to one high-retention creative format and pairing it with a compelling freebie that leads people into a longer relationship. Success is measured across the full customer lifecycle, not just the first week of results. To reduce overwhelm, Leo also encourages using AI to assist with scripts, audience setup, and policy compliance, while still keeping your authentic voice front and center.
The Power of the “Walk and Talk” Video Ad
At the core of Leo’s strategy is the “walk and talk” video ad. This is a simple, one-minute video of you moving through an interesting background while speaking directly to a single pain point your audience is experiencing.
Movement naturally creates a pattern break that stops the scroll. Your face and voice build trust faster than polished graphics ever could. The structure is intentionally straightforward. Open with a strong hook in the first 10 to 15 seconds. Clearly state what value they will get by continuing to watch. Share one to three useful insights, supported by brief proof or experience. Then introduce your credibility quickly and close with a clear invitation to your “grand slam” freebie.
Captions are essential since most people watch with the sound off. Your outfit and environment should add contrast and interest without feeling staged or overproduced. The goal is not perfection. It is clarity, energy, and genuine empathy for the problem your audience is trying to solve.
Test Creatively Without Draining Your Budget
Testing does not have to be expensive or stressful. Leo recommends using Instagram or Facebook Reels as a low-risk testing ground. Post variations of your script organically to refine hooks and see what resonates before spending ad dollars.
Experiment with different backgrounds, outfits, and opening lines, but place most of your focus on delivery. Pacing, warmth, and genuine helpfulness matter more than clever edits. When a reel performs well organically, you can either repurpose it directly as an ad or recreate it line for line with more intention.
AI can dramatically speed up this testing cycle. Paste the timing framework into a chatbot, describe your ideal customer and offer, and ask for a draft in your voice. Read it out loud, adjust the rhythm, and personalize it. If you have experienced ad rejections in the past, you can also ask AI to rewrite your script to align with current platform policies, helping you reduce friction as rules change.
Scaling With a Simple, Aligned Campaign Plan
When you are ready to scale, creative must align with a clear campaign strategy. Start with a conversion campaign targeting cold audiences through lookalikes and relevant interests, using the same winning video. At the same time, run a parallel campaign to warm audiences such as website visitors, social engagers, and your email list.
If you have enough data, build lookalikes from buyers or subscribers and allow the algorithm to find more people like them. As your launch window opens, introduce a short “doors are open” video to create urgency. Close with a testimonial-style reel to remove hesitation and encourage action.
Budgets perform best when Facebook has sufficient data, often around $150 per day during a ramp-up window if possible. That said, even smaller budgets can validate creative and messaging. Throughout the process, Leo emphasizes a philosophy that prevents burnout: show up to serve. When ads scale your ability to help people, and the message truly resonates, revenue becomes the natural outcome.
Connect with Leo Tabibzadegan
Leo Tabibzadegan is an entrepreneur and digital course launch expert. He helps coaches and entrepreneurs turn their expertise into courses and campaigns that sell—blending storytelling, AI, and proven ad frameworks. With over a decade of results, including a $1M course launch, Leo simplifies marketing into systems that work. Based on Vancouver Island, he’s a proud dad of three who brings strategy and heart to every project.
Facebook | LinkedIn | Instagram | Neura Medai Facebook Page
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