“What’s the best website platform for SEO?”
It’s a question I hear constantly—and today, I want to bust the myth.
Most modern website platforms already support good SEO.
So if you’re spending hours comparing tools hoping one will magically get you to page one… you’re focusing on the wrong thing.
In this episode, I’m breaking down what actually matters for SEO —and why your content and structure are doing more heavy lifting than your tech stack.
I’ll also share the common mistake I see website owners make that undoes their SEO efforts—regardless of what platform they’re using.
Let’s Recap: What is the best software for SEO?
Your Website Platform Isn’t the SEO Advantage
Many business owners spend months comparing website platforms, believing there’s a single tool that unlocks page-one rankings. That belief had some truth a decade ago, when technical SEO varied widely between content management systems. Today, most modern platforms ship with the same core SEO fundamentals.
WordPress, Shopify, Squarespace, Showit, Kajabi, and similar tools all support custom titles and meta descriptions, clean URLs, alt text, mobile responsiveness, SSL, and solid performance. If your platform checks those boxes, switching software alone will not move the needle.
What will move the needle is content that matches how your customers search, paired with a site structure that helps both people and search engines understand what each page is about and how pages connect to one another.
Topic Clarity Is the Real Ranking Lever
The strongest SEO lever is topic clarity. Each important page on your site should focus on one core idea, using the same language your audience uses to describe their problem or goal.
Start with a keyword-aligned page title and H1 that clearly match search intent. If you sell bookkeeping for creative studios, say exactly that in the title and H1, not something vague like “Services.” From there, build body copy that answers the real questions buyers ask: what you solve, who it’s for, how it works, and what result they can expect.
Use subheadings to group related ideas and keep the page easy to scan. Reinforce the main topic with examples such as brief case snippets, lists, or FAQs that deepen understanding without drifting into unrelated territory. This is not about keyword stuffing. It’s about being the most helpful and specific answer to a clearly defined search, so search engines can confidently match your page to the right query.
Internal Linking Builds Authority Quietly and Consistently
Internal linking is a quiet but powerful advantage. Link service pages to relevant blog posts, and link those posts back to the main service page. Use descriptive anchor text that clearly signals what the linked page is about.
This creates topical clusters that reinforce authority and help search engines understand how your content fits together. Support this structure with descriptive image file names and accurate alt text. Alt text exists first for accessibility, helping screen readers interpret visual content, but it also provides additional context when it clearly aligns with the page’s topic.
Over time, depth matters more than breadth. A site with five thin pages signals far less authority than a growing library of focused, helpful content. Even one well-written blog post per month compounds over time, giving you more opportunities to rank for long-tail searches while demonstrating ongoing relevance.
Quick SEO Wins Without Switching Platforms
If you want momentum without a full website migration, start with a headline audit. Focus on your homepage and your top two revenue-generating pages.
Confirm the primary topic of each page and update H1s to match what buyers actually search for. Tighten meta titles so they are clear, specific, and compelling. Refresh meta descriptions to act like previews that promise the value of the page. Add or fix alt text on every image, and make sure URLs are clean and human-readable.
On your homepage, clearly state who you help, what you offer, and why it’s different within the first screen. Then connect related pages with intentional internal links.
To establish a baseline, Google your business name and review how your page titles appear. For less personalized results, run key searches in a neutral engine like DuckDuckGo. These small actions create real momentum. Once the habit forms, every new page you publish will be structured to earn trust, rank more predictably, and convert more of the traffic you already have.
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