Are you tired of the constant hustle, unpredictable income, and the stress of launching again and again? Imagine building a thriving online business that scales effortlessly while giving you the freedom to actually enjoy your life. Sounds impossible?
Well, today’s guest, Masha Goins, has cracked the code with her Hybrid Evergreen Formula. She’s here to share how you can create consistent, scalable revenue without burnout—so you can finally build a business that works for you, not the other way around. You don’t want to miss this one!
Let’s Recap: The Hybrid Evergreen Formula -How to Scale Your Business Without Burnout
The Problem with Traditional Launch Models
In the fast-paced world of online business, entrepreneurs often find themselves caught in an exhausting cycle of feast-or-famine revenue, constant launches, and relentless hustle. This approach not only leads to burnout but can also create significant stress and anxiety that impacts both business performance and personal wellbeing. In a recent episode of Smarter Online Business, host Keri Saunders spoke with magnetic business coach Masha Goins about breaking free from this cycle using her innovative Hybrid Evergreen Formula.
Who Is Masha Goins?
Masha Goins, host of the Money Magnet Mama podcast, works with impact-driven entrepreneurs to scale their businesses to multi-six and seven figures while prioritizing life offline. Her approach directly challenges the traditional launch model that dominates the online business space—a model where entrepreneurs put immense pressure on themselves to execute massive launches once or twice a year, creating a rollercoaster of revenue and stress. Instead, Masha advocates for a sustainable approach that allows for consistent income, greater creativity, and significantly less pressure.
What Is the Hybrid Evergreen Formula?
The Hybrid Evergreen Formula is designed to create a business model where you’re always offering services, always enrolling clients, and always generating revenue—without the constant exhaustion of back-to-back launches. This approach represents a fundamental shift away from the launch rollercoaster that leaves entrepreneurs financially vulnerable during the “famine” periods between launches. By implementing a hybrid approach that combines strategic promotions with evergreen offers, business owners can create predictable, sustainable income streams that don’t require perpetual hustle.
Why Mindset Matters More Than Strategy
One of the most profound insights from the conversation was how closely mindset and business success are intertwined. Masha emphasized that for the most successful entrepreneurs, success is “20% strategy and 80% mindset.” She noted that our lack of self-worth often manifests as constantly questioning our offers, feeling the need to create new products rather than optimizing what already works, and subconsciously repelling sales and abundance. These invisible money blocks create self-imposed ceilings on our revenue potential—limitations that exist purely in our minds.
A Real-Life Success Story
Masha shared a powerful example of a wellness practitioner and mother of three who felt maxed out with one-on-one client hours but wanted to scale her revenue. By converting her in-person service into an online group coaching program and restructuring her pricing, this entrepreneur added over $300,000 to her annual revenue and recently celebrated her first six-figure month—all with a relatively small social media following and without even having a formal sales page for her offer. This transformation happened not by creating something entirely new, but by reimagining and repackaging her existing expertise in a more scalable format.
From Content Overwhelm to Offer Focus
For entrepreneurs feeling stuck in the content creation hamster wheel, Masha offers practical advice: step away from content overwhelm and focus instead on your offer. She recommends starting with what you’ve already successfully sold and asking how you can sell more of it at a higher price point, rather than constantly creating new lead magnets, funnels, or products that nobody has expressed interest in. The path to sustainable growth often lies in optimizing and scaling what already works, not in perpetually starting from scratch.
The Role of Rest in Business Success
The conversation also highlighted the importance of creating boundaries and giving yourself permission to prioritize self-care, family time, and activities that bring you joy. Contrary to the prevalent hustle culture, Masha firmly believes that entrepreneurs need downtime and white space to generate their best business ideas and breakthrough insights. This approach not only leads to better health and happiness but paradoxically results in greater business success and increased revenue as well.
Where to Learn More
For entrepreneurs ready to implement the Hybrid Evergreen Formula in their own businesses, Masha offers resources including her podcast Money Magnet Mama and a custom GPT tool called Magnetic Message Coach that helps entrepreneurs craft clear, compelling messaging about who they are, what they do, and who they serve—a crucial foundation for effectively marketing any offer.
Connect with Masha Goins
Masha Goins is an online business coach and magnetic marketing strategist and the host of podcast money magnet mama. Work primarily with impact driven coaches, entrepreneurs, and service providers to scale soulful, high profit businesses to multi six and seven figures online.
Free Magnetic Message Coach Custom GPT
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